The healthcare industry is undergoing a seismic shift, propelled by the integration of AI and Big Data into market research. These advanced technologies are not just tools of convenience; they are essential drivers of strategic decision-making.

Introduction

Introduction

Drug repositioning is a dynamic strategy that identifies new therapeutic applications for existing medications. This approach maximizes the drug lifecycle while reducing time-to-market compared to developing new treatments.

In the bio-pharma industry, where decisions need to be driven by more than just clinical trials and theoretical models, the integration of Real World Data (RWD) is revolutionizing Market Resear