- Omni channel contact center
- Medical science advocacy
- Health science advocacy
- Patient satisfaction studies
- Real World Data / Evidence
- Business analytics and insights
- Observational Studies
- Clinical trials Management
- Clinical monitoring
- Medical Education
- Patient support programs
- Patient Education
- Market access / Pharmacoeconomic studies
- Pharmacovigilance /Case processing services
- Digital MSL and medical affairs
- Regulatory affairs / Medical writing / Second party Audits
Omni channel contact center
AI-powered, analytical-based omni channel contact center helps Pharma companies and big healthcare institutions in addressing the gaps and inconsistencies in the medical information, patient engagement rate and overall patient satisfaction rate about the medicinal product.
PPRO helps set up and manage the end-to end process of medical information to healthcare professionals, reporting adverse events, product quality issues and patient education programs.
All the modes of modes of communication Speech /Text chat, Emails, WhatsApp etc are supported and a single and complete record will be created about the patient or physician journey.
So that no important information is overlooked and seamlessly integrated into a database that can be used to analyze medical and marketing information.
Medical science advocacy
Providing key medical information on commercialized products, clinical trials, adverse events and other related medical communications is key to the success of the medical business strategy.
Lack of congruence in the medical information published, limited audience coverage, not updating the standard FAQs with real world data is some of the limiting factors that hamper the effectiveness of the medical information team's effort.
PPRO helps pharma companies to establish a complete and congruent medical information eco-system covering healthcare professionals and patients in sharing relevant information, reporting adverse events, clinical trials information, Real world data/interviews/studies and updating the information. Our approach is not like "spray and pray" rather we engage healthcare professionals in the journey as active research participant, influencers and ambassadors of the product.
Health science advocacy
While medical products are life-saving and patients have no choice about the selection of the prescriptions, measuring patient satisfaction is a key component in the overall product strategy
If the patient satisfaction is low about any product, treatment adherence will be a challenge there by effecting the business plans.
Setting the right expectations about the product, providing relevant disease and treatment information, heads up about expected adverse events, and contact channel for queries help active patient engagement with the treatment and brand.
PPRO helps with patient education, Patient engagement and patient support programs to educate the patient about the disease and treatment, keep them updated about progress and support with any information they might need in the course of treatment.
Patient satisfaction studies
The level of effectiveness and safety of medicines is directly proportional to the level of patient satisfaction with their treatment. At PPRO, we support our clients in establishing the best strategy to evaluate the patient satisfaction to identify the factors that cause low satisfaction and loss of therapeutic adherence with pateint-centric approach.
Real World Data / Evidence
During post-marketing we optimize the study methodology to achieve the defined objectives, with a reasonable investment, and obtaining evidence on the safety and use of the evaluated drugs. Phase IV study protocols, Real World Data, Real World Evidence and Pharmaco-epidemiological studies.
Business analytics and insights
Business analysis and intelligence is a critical component in realizing the aspirational vision of the business.
Generating right set of data, employing the data science models/tools and running agile sprints until right fit is established for any particular use case. To define these parameters, a clear strategy should be established and suitable changes need to be made as the journey progresses.
Most of the analytical ambitions fall through for not having quality data, not using the right tools and concluding the project with the first sprint without any iterations. Above all, flaw in the strategy and lack of clear definitions about the goals, iterations, outcomes and timelines are among other reasons for the failure of these projects.
PPRO helps in generating the relevant and qualitative data specific to the project, deploying the right tools and model codes with agile approach as we clearly improve the outcome with every iteration there by supporting the functional teams with most accurate, relevant and supportive insights including but not limited to the following:
- Hypothesis testing,
- Identifying the right data to solve the business problem,
- Cleaning the raw data and transforming it to make it suitable for modeling
- Performing exploratory data analysis
- Building Machine Learning models
- Visualizations including dashboards and reports
Our domain expertise including but not limited to
- Disease understanding
- Real world outcomes
- Active safety surveillance
- Field force effectiveness
- Budget optimization on medical and marketing efforts
- Competitive intelligence and analysis
During post-marketing, we optimize the study methodology to obtain data on drugs and medical devices safety and effectiveness, with the aim of knowing their benefits and risks.
Clinical trials Management
Our service includes design and drafting of protocols, Submission of protocols to institutional committees (CEI, CEI, CBS) and authorities (CAS), Execution of studies (use of drugs, patient records, PMOS, PASS, post-authorization effectiveness and satisfaction studies, etc.) and Clinical monitoring of phase II, III, IV and BE studies.
Guarantees adherence to the protocoland the GCPs during the development of clinical intervention studies.
Through our own platform Doctors Galaxy, we offer synchronous and asynchronous, peer to peer knowledge sharing including but not limited to emerging and advanced medical conditions, innovative medical procedures and products. Bi-directional feedback, peer discussions, user generated content, gamification to users among others are the biggest distinctions.
Patient support programs
Doctors galaxy helps patients and health consumers to consume the appropriate and credible heath information from the domain experts on various diseases, product info etc. Patients can also engage and interact with other patients to share the experience and extend solidarity to the others in need.
Doctors Galaxy helps patients engage in discussion in various formats like posts, Q&A, surveys, studies etc they contribute a large extent of real world data. Also helps to promote preventive care and standardise the credible patient info about diseases, medical products, new innovations, etc.
Market access / Pharmacoeconomic studies
Through our Market access services, we gather data necessary for health economics modelling. Bulk of the data for costs and benefits can be derived from the pool discussions by real world users. Evidence can be established by initiating a discussion and a review of the same represents the best-available evidence answering a specific research question, and has become an essential market access activity supporting a new product launch.
Pharmacovigilance /Case processing services
Case processing needs clinical research , Pharmacological and regulatory compliance knowledge besides good quality system to ensure the accuracy of the cases reported. We ensure our team to dive deep while collecting information from Healthcare professionals, Patients and other reporting agents at initial as well as follow on cases.
Digital MSL and medical affairs
Efficient communication and work bridge between scientists, doctors and industry.
Regulatory affairs / Medical writing / Second party Audits
We offer Medical writing, Regulatory documentation and Second-party audits on behalf of our clients for their mission-critical projects.