The healthcare industry is undergoing a seismic shift, propelled by the integration of AI and Big Data into market research. These advanced technologies are not just tools of convenience; they are essential drivers of strategic decision-making.

Introduction

Drug repositioning is a dynamic strategy that identifies new therapeutic applications for existing medications. This approach maximizes the drug lifecycle while reducing time-to-market compared to developing new treatments.

In the bio-pharma industry, where decisions need to be driven by more than just clinical trials and theoretical models, the integration of Real World Data (RWD) is revolutionizing Market Resear

In the evolving healthcare landscape, particularly in the bio-pharma sector, patient support programs (PSPs) play a critical role in improving patient outcomes.