The relationship between medical information, real-world evidence (RWE), and marketing in the pharmaceutical industry is interconnected and plays a crucial role in the development, approval, and commercialization of new treatments.

Project-based pods in medical affairs and real-world evidence (RWE) for pharma are collaborative, cross-functional teams designed to tackle specific projects or challenges.

These programs enable companies to collect, analyze, and utilize relevant information about their target market, competitors, and industry trends.